The authors
propose an original take on traditional marketing planning
by replacing the four “P” with the eight “A”,
as they are more dynamic and relevant. Finally, we are presented
with the 36 commercial fronts specific to service businesses.
Here are some various publications by
the SLEM (Strategic Leadership and Customer Experience Management
Research Group). All texts are in French and PDF format:
About
the GLEC :
- It’s
mission – group description
- The
research – SLEM’s five research poles
- The
program – SLEM’s four objectives
- The
management - presentation of two SLEM co-managers
Work
documents :
- M. G. Langlois and I. Maurette
"De la destination produit à la destination
médium les cinq enjeux stratégiques de la gestion
et du positionnement des destinations touristiques"
Click
here to download the document
- M. G. Langlois "Le
Management Expérientiel Médiatique (MEM) des
services publics"
Click
here to download the document
- M. G. Langlois "Le
Management Expérientiel Médiatique (MEM) des
organisations de services"
Click
here to download the document
- M. G. Langlois "Le
Management de la qualité Expérientiel des organisations
de service"
Click
here to download the document
Presentation
:
- M. G. Langlois
"Leadership Expérentiel"
Click
here to download the document
- M. G. Langlois
"Expéritecture : Gestion de l’offre
touristique"
Click
here to download the document
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