The SLEM (Strategic Leadership and Customer Experience Management Research Group), has set its goal on bringing together a university research group focused on strategic leadership results and customer experience management. SLEM is affiliated to the Management Science School of the UQAM University.

Their mission is to stimulate and polarize the research done on these two themes, as they are vital to any organisation aiming for successful harmony with their internal and external environment in the context of continuity, permanence and concurrence, whether they are in the public or private sector.